Case Study

Search Engine Optimization Agency

Cold outreach campaigns help SEO agency close $250,000 in new business in 3 months

“We ran outbound campaigns to set up meetings at conferences and within our first 3 months were able to close multiple deals...generating a 15X ROI right off the bat. After a bad experience with a different outbound service, we have really appreciated the transparency and authenticity at Hello Outbound.”

Toby Eborn
Sales Director
Targeting

Great outbound campaigns start with accurate prospect lists

SEO Werkz is a well-established digital marketing agency with a wide range of capabilities- from local optimization and retargeting campaigns, to white label SEO programs for other agencies.

Companies

  • Other SEO Marketing Agencies
  • Firearm Resellers
  • Home Services & Construction Companies
  • E-Commerce Stores

Contacts

  • Heads of Marketing
  • Heads of E-commerce
  • Founder / CEO’s
  • Agency Owners
Winning Strategies

Campaign triggers that led to timely, authentic outreach

Hello Outbound created a diverse set of prospect lists filtered by location, industry, title, and event triggers.

Local SEO for Brick and Mortar Businesses

SEO Werkz is based in Salt Lake City, Utah, so they targeted retail stores and services businesses in their area that would be keen on working with a local partner.

Industry Events

Hello Outbound found marketing leaders within specific industries and sent LinkedIn connection requests to set up in-person meetings at relevant conferences.

Agency Partnerships

Many agencies want to offer SEO Services, but don't have the resources to do so in-house. Hello Outbound leveraged this pain point to start conversations about white label partnerships

Results

  • 5 new white label partnerships signed, each generating exponential revenue growth as the partnerships expand.
  • $70K deal closed from an in-person meeting at a conference.
  • 15X ROI during 3 month pilot program.
Messaging

Real pitches that generated meetings via Email and LinkedIn

Email Script: Local SEO for Brick and Mortar Businesses

Hi {{prospect.first_name}},

Always great to connect with other SLC locals.

Curious if you have an SEO strategy nailed down that generates enough new business at {{company.name}}?

I'm hoping to share a few case studies and just get on your radar as a local partner. Any interest there?

LinkedIn Connection Message: Industry Events

Hi {{prospect.first_name}}, seeing as you work in the firearms industry, I'd be happy to share some of the online growth strategies are working for clients like {{current_client_example}}.

If you'll be at SHOT Show 2024, we are at Booth 43351 and would love to connect in person.

Email Script: Agency Partnerships

Hi {{prospect.first_name}},

My team at SEO Werkz is impressed with the work {{company.name}} is doing and the emphasis on client success that we share.

Reaching to see if you'd be up for hopping on a quick call to discuss potentially partnering on projects and to better understand each other's capabilities.

Do you have a few minutes this week?