Outbound Sales ROI Calculator
Calculate your return on investment from an outbound sales program
LTV
What is the lifetime value of a client? Use a gross revenue number here, not profit.
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Profit Margin
What is your average profit margin per a client? You can use 50% as a starting point if you are a service business.
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Booking Rate
What percentage of warm responses from outbound can your team convert to a booked call? 40% is the benchmark we rally around with our clients.
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Close Rate
What percentage of initial sales calls can you close? If you need to have 10 discovery calls to close 1 client, your close rate would be 10%.
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Program Costs
How much is your outbound sales program costing you each month?
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Performance
Low
Medium
High
Warm Responses
10
25
40
Booking Rate
40%
40%
40%
Meetings Booked
4
8
12
Close Rate
20%
20%
20%
Deals / Month
0.8
1.6
2.4
LTV Created
$16,000
$32,000
$48,000
Cost of Acquisition
$5,625
$2,813
$1,875
Program Costs
$4,500
$4,500
$4,500
Monthly Return
$11,500
$27,500
$43,500
ROI
2.56
6.11
9.67
